About
WHAT WE INVEST IN
We back high-impact, high-moat businesses operating in:
B2G (Business-to-Government) – Startups solving inefficiencies in data management, security, and digital transformation for governments.
Climate, Environment & Sustainability – Startups capitalising on the shift toward a regenerative and restorative economy.
HOW WE EVALUATE DEALS
Startups in these industries don't fail because they lack exceptional products—they falter because they can't find partners who genuinely understand their unique landscape. Too often, they reshape themselves to align with expectations that don't reflect their reality.
Thankfully, we already speak your language.
When you talk to us, you'll find no blank stares, no vague promises to "circle back," just clear-eyed understanding. We're investors who grasp the nuances of your industry.
Before we invest, we ask four critical questions to ensure the businesses we back have a lasting impact and staying power.
✔ Does this business solve a critical problem? Is it a problem that governments or policymakers must address?
✔ Can it embed itself as infrastructure? Once established, will it become the default choice?
✔ Do the founders understand how to sell into complex markets? Can they play the long game?
✔ Is the market large enough for multi-year, high-value contracts?
DEAL FLOW: WHY WE SEE WHAT OTHERS MISS
GovTech & B2G – Mastering the Rulebook
Government procurement is all about rules, but the best businesses know how to work with them, not against them. Formula 1 has strict rules, too, but the winning teams don't just race; they master the rulebook, optimise every detail, and turn constraints into an edge.
I spent 15 years managing multi-billion-dollar government contracts and leading multi-million-dollar procurements across healthcare, transport, security, and essential services. I know how B2G companies get entrenched, how contracts are shaped long before they hit the market, and how to turn procurement rules into a strategic advantage.
Our belief is that the government goes shopping when it's hungry. Companies may not know when that moment will come or how to be in the right place at the right time. But for those who do, when the need hits, the government doesn't hesitate.
We don't just invest in B2G; we help companies master the game and win the deals that matter.
Regenerative Deal Flow – Turning Nature into an Asset Class
The best environmental investments aren't just sustainable; they restore, regenerate, and create compounding value over time. These aren't short-term plays; they are forever markets that industries, communities, and ecosystems will depend on for decades.
We back founders that turn undervalued assets into economic engines, whether marine biodiversity credits, ecosystem-backed currencies, or nature-based infrastructure. Where others see risk through a lack of understanding, we see inevitable value creation.
Unlike fast-scaling tech, regenerative industries require patient, multi-generational capital. The shift toward a nature-backed economy is accelerating; we believe the winners will be those who embed themselves into the fabric of this transformation.
WHY WE INVEST IN B2G & ENVIRONMENTAL MARKETS
At first glance, B2G and Environmental markets might seem worlds apart. One is about navigating procurement rules, and the other is about regenerating ecosystems. But both share a core investment principle:
They are "forever markets."
Where They Align:
- Structural Demand → These markets aren't driven by trends but by necessity. Infrastructure, resilience, and sustainability aren't optional.
- Entrenched Contracts → Once a solution is adopted, switching costs are high. The businesses that secure these deals become the backbone of critical services.
- Inevitable Growth → Regulations, risk management, and climate realities are forcing systemic change. We invest where markets are shifting from optional to essential
THE PINERY CAPITAL ADVANTAGE
At Pinery Capital, we understand that actual value is more than just profit; it's about scarcity, perception, and long-term impact. In the 17th century, pineapples weren't just fruit; they were a status symbol, so rare and desirable that they cost the equivalent of $8,000 today. Their worth wasn't in their taste but in their exclusivity, an asset people recognised long before it became commonplace.
That's how we invest - We appreciate value before the market does.
Team
Mat Voller - Advisor, Investor, Startup Boards.